TOW #3 "Unpaid Tobacco Spokesperson Response" (visual advertisement)

                The truth® campaign is not just another anti-smoking organization. They advertise facts about big tobacco companies, and the problems that can come with tobacco consumption. We only have to make a choice about what to do with that information.  In this specific ad, they are responding to backlash they may have gotten for a previous one. In the original ad, they showed images of celebrities smoking stating that these images bring free advertisement for big tobacco companies. In the response ad, they clarify the fact that they are not against these celebrities. Truth® simply wants people who are active on social media to think before posting smoking selfies. Since they use images of influential people smoking, it increases their logos and/or pathos because people will recognize them. Celebrities like Robert Pattinson, Rihanna, and the like are bound to get a reaction. Truth® provides objective information for the people to come to a subjective conclusion. Their main target: Millennials. They think that young people who are most active on social media to be able to change the world. The slogan they use currently is “Finish it,” meaning they believe us 1980-2000 babies could be the generation to end smoking, depending on how we digest the information they publicize. I think their ads are more effective than ordinary anti-smoking campaigns because they are not trying to force an opinion on us. They give us a choice. We feel empowered knowing that we are the ones making a difference based on our choices. Us Millennials do not want to be lectured about all the horrible things tobacco does to the human body. Especially from generations who have done nothing about the issue anyhow. We are stubborn teenagers and young adults who think we know all. Give us choices and we will think. Some may brush it off, but I think most will make the right decision.