In this ad, Fiber Castell is
advertising just how true the colors of their colored pencils are. They
displayed this in an interesting and very creative way, having the back end of
a dachshund being morphed into the point of a colored pencil that matches the
coloring of the dog itself. This is used to show that when you draw and/or
color with Fiber Castell pencils, you had might as well be drawing with the
real this that is that color. The plain and simplistic background helps keep
the audience focused on the strange spectacle in the center. It could also be a
slight representation of the blank page an artist could be using their colored
pencils on to create a masterpiece with their “true colours.” The ad itself is
fairly eye catching even though the colors are muted and dull, but the thing
that is eye catching about it is the morphing of the dog and the colored
pencil. At first when I saw it I had no idea what it was supposed to be, but
when I looked again, I could tell that it was a dog and a colored pencil and I
thought it was really clever and innovative of Fiber Castell to have that for
an advertisement. All in all, I feel as though it is something that you may start
to scroll past, but before it can disappear, you will look at it again and it
will be hard to look away.
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