Saturday, April 25, 2015

TOW #27 "Lost and Found" (written)

Lost and Found by Colson Whitehead is a short memoir about living in New York City, New York, and being a New Yorker. "History books and public television documentaries are always trying to tell you all sorts of facts about New York. That Canal Street used to be a canal. That Bryant Park used to be a reservoir" (para. 5). Whitehead argues that these are not things you need to know about New York City, and also may or may not be true at all. The overall tone is fairly casual and uses slang, contractions, and the voice comes across as very "New York" to the reader. It also seems a bit instructional to the reader because the author uses second person and seems to be talking to the audience, and almost directing them through a day in the Big Apple. The sentences are mainly kept on the shorter side making it seem more conversational as well. Very few of them are longer than 10 or so words. Whitehead also includes little moments of dialogue into the memoir. At the start, it had seemed the author held a negative light towards the grand city and was going to end up trashing it throughout the memoir. However, instead, int he end the author finishes up with the feeling of pride for ones own city, and even all of its little flaws.

Sunday, April 19, 2015

TOW #26 "Fried Chicken"(visual ad)

In this image it shows a baby chick standing in a fry basket over a fast food fryer, and asks a thought provoking question: would you boil a chicken alive? Now, this may seem a bit hasty or out of the blue to ask such a question outright. This is an ad that is meant to convince people to “go vegan today” as it says. The small amount of text on it explains how in some chicken slaughterhouses, the chickens are decapitated and thrown in the boiling water meant to remove their feathers while they are still conscious. This would be effective to shock the audience and cause them to at least re-think their chicken eating habits—if only it had not started out with a very clear logical fallacy. “If you eat chicken, you are paying someone to engage in cruelty similar to dropping this little fellow into a vat of hot oil,” is a bit of a mix between a faulty analogy, hasty generalization, and a slippery slope fallacy. This ad is making it seem as if all places do this, and every chicken is treated cruelly like that, which is incorrect. Not to mention, at the same time, the ad is almost being accusatory towards the audience by turning them into the villain, which, in most cases, only ends with denial and not persuasion. Aesthetically, the text parts have been kept simple in a two-toned pallet. On the other hand, the actual image quality is fairly unpleasing and unprofessional. It looks almost as if it was taken from a post anybody made on the internet, and turned into a pro-vegan ad. This ad has very little visual appeal or any major eye drawing points other than the fact that the chick is in a fryer. If they were aiming to shock their audience, they may benefit better from a more morbid take on the situation. As it is now, the effectiveness is going down the drain.



Sunday, April 12, 2015

TOW #25 "The Most Amazing Bowling Story Ever" (article)

                The title of this prose is more or less self-explanatory. It is about the most amazing bowling story ever. It starts out with a narrative description of a competitive bowler by the name of Bill Fong executing a perfect—or to him, near perfect—strike. The author, Michael J. Mooney, uses descriptive language and imagery to his advantage to describe the short moment. He also notably compares a human’s desired efficiency to that of a robot. He then proceeds to inform the audience that bowling a perfect 300, or twelve strikes in a row, is not the best one can do. The best, in fact, would be bowling a 900, 36 strikes in a row, since bowling is played in three rounds. Apparently, there have only ever been 21 people ever to achieve this on record. This article tells the story of a time when Bill Fong almost made that number 22. Mooney’s use of descriptive language throughout creates a suspenseful mood and makes the reader really feel like they are watching ever little fleeting moment and movement of the scene being described. The article then goes through a biographical section that talks about Fong’s life a bit more in depth. This then leads back to the narrative of Fong bowling. Normally, an interruption of this sort would seem abrupt and ill placed, but Mooney does well to make it seem more blended together and less jumpy. Overall, the narrative sections do well to attract the reader and would make any sport, even bowling, appear to be incredibly intense.

Sunday, March 22, 2015

TOW #24 "Greek Religion" (IRB- 2nd half)

                In this book on the religious stories and figures in Greek mythology, the author explores different stories and tales that have influenced and expanded the Greek religion. Rather than sticking to the ones everyone naturally already know about, they used ones many have not even heard of very often to give more to the topic.  I have always been interested in Greek mythology and this seems like a great way to find out and hear stories I cannot find on Wikipedia. This book may also expand my mind on topics within Greek mythology and religion. I only have a general knowledge of certain gods, goddesses, and events, and I would love to know more. There are going to be many topics in this book that I have never even heard of, I can tell just from looking in the table of contents. It helps achieve his purpose since he is proving that there is more to Greek religion than most know, because he is using stories that many average readers may not be familiar with even if they thought they were someone that knew a lot about the Greek religion beforehand. I have learned new stories and new figures in Greek mythology and religion through this novel.


TOW #23 "Not Nothing'" (written)

                In this short essay by Stephen Cave, the concept of the daily balance of life and death are contemplated. Cave begins with a narrative section in which he describes a time when he accidentally killed a fly. He then addresses the fact that the audiences’ opinions of him at the time are most likely divided between those who think the death was insignificant, and those who think of him as a murderer. In another narrative section, Cave mentions the life cycle of frogs from the time they are eggs, to tadpoles, to finally frogs, and how the many deaths along the way are necessary for any pond’s life to flourish. I do not think he is trying to prove that death or life are good or bad, but he is trying to qualify that both are necessary and “are obligate symbionts, each wholly dependent on the other,” (paragraph 8). Cave then goes to addresses the ideas of Veganism and how it is very anti-death, as well as him not being the only person to feel negatively about the death of a fly and write about it. He uses the example of a poet by the name of William Blake and his short poem that sprung from a time when he too killed a fly by accident. This shows that the feelings of empathy occasionally associated with the unintentional killing of a popularly thought insignificant creature is not uncommon.




Sunday, March 8, 2015

TOW #22 "Pope Francis Recalls..." (article)

                 In this article from The Onion, the author recounts how Pope Francis recalls the vast differences between his current job and his old ones when he was just starting out as a recently ordained member of the clergy. According to Francis, shortly after he started attempting to shepherd the faithful, he gave himself a five-year deadline to either become the pastor of his own parish or pack it in and get a real job. Recalling his early struggles, the Vicar of Christ admitted he was living mass to mass for several years. This article’s use of casual language and a few obscenities give a feeling of—well, just that—being casual. For example, even the caption under the image at the top of the article says “Francis says his current gig is a far cry from his early days, when he spent weeks on the road performing sacraments at a different piece-of-sh~t chapel each night.” The same profanity is even used in the article’s title, though, this sort of thing is just The Onion’s style. Francis added that he gets pretty embarrassed now when he thinks back on some of his “terrible” early material on the Holy Trinity and the Kingdom of God. The point just goes to show that even someone who started out small and average, can become someone known all over the world.




Tuesday, March 3, 2015

TOW #21 "Rentguard Insurance" (ad)


                In this Rentguard Insurance advertisement, they are advertising their flexibility when it comes to solutions and policies. The phrase “flexibility when you need it most,” is put in bold and much larger than the rest of the words on it since it is the main slogan of the specific ad. Next to the words is a dancer caught in mid jump (doing a firebird) with one leg straight in front of her, and the other bent behind as she reaches up and over with the same hand and an arched back. This move obviously displays and requires quite a lot of physical flexibility, which the Rentguard Company is comparing with their policy flexibility. The use of such a dynamic image is bound to catch their audience’s eye. The rest of the image is fairly simplistic and minimalist so that it does not detract from the important message of the ad. However, it also makes the image feel more effortless and easy, which helps communicate that not only are they flexible, that being so flexible comes easy to them, and with no hassle for the customers. It does specify that it is a United Kingdom insurance company, not only that but a leading United Kingdom insurer. At the bottom it also lists the things they insure like rent and legal protection. I would compare the arrangement of this ad’s argument closer to deductive reasoning rather than inductive. The main premise being that people need flexibility when it comes to insurance policies. The minor premise being that Rentguard does give their customers that flexibility. The conclusion: Get insured by Rentguard because they give you the flexibility you need when you need it most. The only thing I think would make the argument stronger would be to use some comparisons to other companies, and give examples of their flexibility. Though there is only so much you can put in one advertisement.